Behind the Brands - Finley

I thought it was time I introduced you all to some of the brands we are working with. Finley was one of the first brands that truly stood out to me when putting together this boutique - I needed to stock them! Reading through their ethos and perspectives on sustainability, they are innovative and passionate, they don't just use the 'sustainability' as a word to promote sales. Andrea Hill makes an interesting point, "to achieve true sustainability in jewelry production requires a level of activism and sourcing that most jewelry producers can’t afford."

Finley really does this and they aren't shy about informing their customers about the steps they take either.

So what makes them different?

They have a 5 main areas they work towards to achieve their right to claim they are a sustainable brand. Here is a brief summary of the efforts they make;

Grains - Finley has high standards, their crafting process starts with ethically and sustainably produced gold and silver grains from Germany. Other workshops will melt down their own ingots which leads to imbalances in their materials, Finley uses casting grains specifically formulated for long-lasting and tarnish free pieces. 

Design - Every Finley piece is meticulously engineered with the fine details in mind. Their pieces have been tested in over 34 gym sessions, 182 showers, 22 office meetings and 5 beach vacations so they aren’t just pretty, they stick around. 

Hand Polishing Only - Gold is such a malleable material, a lot of it can be lost during the polishing stage of the crafting process. More waste means less gold in your pieces and a bigger negative impact on the environment, so nobody wins. To combat this, every piece is obsessively hand polished to minimize the wastage and maximize shine. 

Gold Recycling - Finley make it a priority to minimize their footprint. One of the largest sources of waste metals in the crafting process is from the excess gold that comes from casting, they decided to find a way to fix that. Instead of throwing it away, we found a way to recycle and retain the purity of the gold that is leftover for future use. This means a substantial decrease in waste flowing back to the environment. 

Water Recycling - One of the biggest issues with jewellery crafting, like fast fashion, is the unsustainable water process. The water used to rinse off pieces between casting, cleaning and finishing contains a vast amount of corrosive waste metals. To help solve this problem, they have invested in green infrastructure to ensure that all water used to craft each piece goes through several recycling treatment machines. They can reuse up to 60% of the recycled water in our crafting process. 

Read Finley's explanation in full - https://finleyjewelry.com/pages/why-were-different

Take a look at Andrea Hill's article on sustainability in the jewellery industry - https://www.forbes.com/sites/andreahill/2018/08/29/the-challenge-of-creating-responsible-jewelry/#49c8c5772fe6

It's not easy being green, especially in the jewellery industry. It is important for our boutique to showcase brands who work hard to achieve sustainable jewellery in any way. To put my own spin on the quote made famous by Anne Marie Bonneau we don’t need a handful of brands producing perfectly sustainable goods. We need millions of brands doing it imperfectly.